Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.

By:

Newell, Frederick, 1926-

Contributor(s):

Lemon, Katherine N. (Katherine Newell)

Material type: Text

TextPublication details: New York : McGraw-Hill, c2001.Description: xxii, 330 p. ; 24 cmISBN:

007137437X (alk. paper)

Subject(s):

DDC classification:

658.872 NEW

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.872 NEW (Browse shelf(Opens below))	1	Available		39002000204843

Enhanced descriptions from Syndetics:

In 2001 the nuber of firms engaging in e-commerce is expected to sky rocket from 600,000 to 2.5 million with more than half a billion people expected to be using some kind of wireless device by 2003. As these conditions foster a revolution in wireless communications, companies are finding new ways to lead the charge in around-the-clock, one-to-one communication with their customers.

Includes bibliographical references and index.