Mainstreaming corporate responsibility / edited by N. Craig Smith and Gilbert Lenssen.

Enhanced descriptions from Syndetics:

As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers to meet these challenges. Based upon a curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in courses across the business disciplines as well as courses on Corporate Responsibility.

Watch the Editor of Mainstreaming Corporate Responsibility:
http://tv.insead.edu/video/Most+Recent/100/5253

Watch two of the chapter authors:
http://knowledge.insead.edu/video/index.cfm?vid=313

Table of contents provided by Syndetics

• Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum
• Frank Brown, INSEAD and Tom Robertson, The Wharton School
• I Introduction
• 1 Mainstreaming Corporate Responsibility
• 2 Business as Usual is Not the Answer to Society's Problems
• II Strategy
• 3 Corporate Responsibility in Strategy
• 4 Microsoft: Bringing Technology to the Aging Population
• 5 IBM in China: Responding to a Government's Social Initiatives
• 6 Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management
• III Accounting
• 7 Corporate Responsibility in Accounting
• 8 ENEL: CSR and Performance Measurement
• 9 Novo Nordisk A/S - Integrating Sustainability into Business Practice
• 10 From Grace to Disgrace: The Rise and Fall of Arthur Andersen
• IV Finance
• 11 Corporate Responsibility in Finance
• 12 Maximizing Shareholder Value: An Ethical Responsibility?
• 13 Veridian: Putting a Value on Values
• V Economics
• 14 Corporate Responsibility in Economics
• 15 Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)
• 16 Revenue Flow and Human Rights: A Paradox for Shell Nigeria
• VI Entrepreneurship
• 17 Corporate Responsibility in Entrepreneurship
• 18 Innocent: Values and Value
• 19 Waste Concern: Turning a Problem into a Resource
• VII Marketing
• 20 Corporate Responsibility in Marketing
• 21 Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility
• 22 Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?
• 23 GlaxoSmithKline: Developing Country Access to Essential Medicines
• VIII Organisational Behaviour and Human Resource Management
• 24 Corporate Responsibility in Organisational Behaviour
• 25 Betapharm: Be Different or Die
• 26 The TPG-WFP Partnership: Looking for a Partner
• IX Operations Management
• 27 Corporate Responsibility in Operations Management
• 28 illycaffè: Value Creation through Responsible Supplier Relationships
• 29 The Co-Operative Group: Fair-Trade Chocolate
• 30 The Wal-Mart Supply Chain Controversy
• Index

Author notes provided by Syndetics

Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.