Image from Syndetics
Life\'s a pitch : how to be businesslike with your emotional life and emotional with your business life / Stephen Bayley & Roger Mavity.
Material type:
TextPublication details: London : Bantam, 2007.Description: 255 p. : ill. ; 23 cmISBN: - 0593056434 (pbk.)
- 9780593056431 (pbk.)
- 158.1 BAY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 158.1 BAY (Browse shelf(Opens below)) | 1 | Available | 39002100342089 |
Enhanced descriptions from Syndetics:
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. This book offers a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism to prepare you for success. It tells you how to handle human transactions.
Includes index.
Author notes provided by Syndetics
Roger Mavity is the chairman of one of the UK's largest financial PR companies and former owner of an advertising agency, with a history of successful corporate pitches behind him.Stephen Bayley is a celebrated spokesperson on design, and consults for such companies as Ford and Coca-Cola.