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Real Time

By: Material type: TextTextPublication details: USA: Harvard Business School Press: 1999Description: 244p. 20.8 x 13.8 x 1.7 cmISBN:
  • 9780875849348
Subject(s): DDC classification:
  • 658.4 MCK
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 658.4 MCK (Browse shelf(Opens below)) 1 Available R16255XKRC

Enhanced descriptions from Syndetics:

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything--anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions,to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything--anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents.

Table of contents provided by Syndetics

  • Acknowledgments (p. viii)
  • Introduction: The Collapse of Time and Space (p. xiv)
  • Keeping Real Time, real time (p. 13)
  • 1 Bits and Bytes in Perpetual Motion (p. 14)
  • 2 The Never Satisfied Customer (p. 36)
  • 3 What Is the Message When the Medium Is Everywhere? (p. 58)
  • 4 A Brand New Brand (p. 84)
  • 5 The Real Time Corporation (p. 106)
  • 6 Continuous Discontinuous Change (p. 132)
  • 7 Preparing for the Eventuality of Anything (p. 154)
  • Epilogue (p. 170)
  • Appendix: Web Sites (p. 177)
  • Notes (p. 183)
  • Index (p. 189)
  • About the Author (p. 203)

Author notes provided by Syndetics

Regis McKenna is the chairman of The McKenna Group in Palo Alto, California.

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