Dynamic identities : how to create a living brand / by Irene van Nes.

By:

Nes, Irene van

Material type: Text

TextPublication details: Amsterdam : BIS Publishers ; Enfield : Publishers Group UK [distributor], c2012.Description: 199 p. : chiefly ill. (chiefly col.) ; 25 cmISBN:

9789063693398 (pbk.)

Subject(s):

DDC classification:

741.6 NES

Contents:

Introduction -- Designing identities for living organisms -- Container -- Wallpaper -- DNA -- Formula -- Customised -- Generative.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
3 Day Loan	LSAD Library Short Loan	741.6 NES (Browse shelf(Opens below))	1	Available		39002100573436

Enhanced descriptions from Syndetics:

The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems.

Includes indexes.

Introduction -- Designing identities for living organisms -- Container -- Wallpaper -- DNA -- Formula -- Customised -- Generative.

Author notes provided by Syndetics

Irene van Nes: After graduating from the Utrecht School of the Arts, Irene worked at renowed Dutch agencies Dietwee and Koeweiden Postma. She currently has her own studio Irene ontwerp.