Foundation marketing / Liz Hill & Terry O'Sullivan.

By:

Hill, Elizabeth, 1960-

Contributor(s):

O'Sullivan, Terry, 1957-

Material type: Text

TextSeries: Modular texts in business and economicsPublication details: Harlow : Financial Times Prentice Hall, 2003.Edition: 3rd edDescription: 465 p. : ill. ; 25 cmISBN:

0273655329 (pbk.)
9780273655329 (pbk.)

Other title:

Marketing

Subject(s):

Marketing

DDC classification:

658.8 HIL

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.8 HIL (Browse shelf(Opens below))	1	Available		39002100461558

Enhanced descriptions from Syndetics:

This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

Previous ed.: published as Marketing. Harlow : Longman, 1999.

Includes index.

Table of contents provided by Syndetics

Introduction to marketing Marketing in the real world
The marketing environment
Buyer behaviour
Marketing research
Target marketing Product
New product development
Price
Distribution
Promotion: introduction, advertising and direct marketing
Promotion: selling, sales promotion and public relations
International marketing
Strategic Marketing Management: planning, organisation and control
Appendix Answers to self-check questions
Index