consumer behaviour and marketing strategy

By:

Olson M H

Contributor(s):

Peter, Paul

Material type: Text

TextPublication details: USA McGraw HillEdition: european edfitionISBN:

025622529X

Subject(s):

Consumer behaviour

DDC classification:

658.834 OLS

Holdings ( 4 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Barcode
Standard Loan	Clonmel Library Main Collection	658.834 OLS (Browse shelf(Opens below))	Available	R06626KRCC
Standard Loan	Thurles Library Main Collection	658.834 OLS (Browse shelf(Opens below))	Available	R11179KRCT
Standard Loan	Thurles Library Main Collection	658.834 OLS (Browse shelf(Opens below))	Available	R09477KRCT
Standard Loan	Thurles Library Main Collection	658.834 OLS (Browse shelf(Opens below))	Available	R09478KRCT

Enhanced descriptions from Syndetics:

This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.