Tourism A Modern Synthesis / Jo Connell

Enhanced descriptions from Syndetics:

Tourism: A Modern Synthesis is an accessible and comprehensive core textbook on tourism. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. Tourism: A Modern Synthesis is based around the principles of management and includes case studies emphasising this theme. The core focus is on the development and management of tourism in an international context. It can be used as a one semester text, but its comprehensive coverage of a broad range of subjects make it a useful resource throughout the three years of a degree course.

Table of contents provided by Syndetics

• Part I Understanding Tourism Demand
• 1 Introduction to Tourism: Themes, Concepts and Issues
• 2 The Historical Development of Tourism
• 3 Understanding the Tourist: Tourism Demand
• 4 Understanding the Tourist: Tourist Motivation
• Part II Understanding Tourism as a Business
• 5 Tourism Supply Issues
• 6 Travel and Tourism Intermediaries
• 7 Transport and Tourism
• 8 Tourist Attractions
• 9 Tourism Accommodation
• Part III Managing Tourism Operations
• 10 Human Resource Management in Tourism
• 11 Financing Tourism Operations
• 12 Tourism and Entrepreneurship
• 13 Tourism and Information Technology
• 14 The Role of the Public Sector in Tourism
• Part IV Marketing Tourism
• 15 Marketing Tourism: Concepts and Issues
• 16 Marketing Tourism: Destination Management
• Part V The Impact of Tourist Activity
• 17 Economic Impacts
• 18 Social and Cultural Impacts
• 19 Environmental Impacts
• 20 The Challenge of Sustainability
• Part VI Trends and Themes in the Tourist Use of Resources
• 21 Urban Tourism
• 22 Rural Tourism
• 23 Coastal and Resort Tourism
• 24 Tourism in the Less Developed World
• Part VII Managing Tourist Activities
• 25 The Tourist Experience
• 26 Managing the Tourist Experience
• 27 The Future of Tourism
• Author Index
• Place Index
• Subject Index