Strategic Marketing 8th edition
Material type:
TextPublication details: US: McGraw Hill:Edition: Eighth Revised EditionISBN: - 9780071244329
- 658.8 CRA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 CRA (Browse shelf(Opens below)) | 1 | Missing | 39002100651844 | ||
| Standard Loan | Thurles Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 30026000008382 | ||
| Standard Loan | Thurles Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 30026000008390 | ||
| Standard Loan | Thurles Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 30026000008374 |
Enhanced descriptions from Syndetics:
Discusses the concepts and processes for advantage in the marketplace. This book examines components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix.
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.