Creative advertising : ideas and techniques from the world's best campaigns : new edition new campaigns / Mario Pricken.
Material type:
TextPublication details: [London] : Thames & Hudson, 2008.Edition: New ed., rev. and updatedDescription: 255 p. : illISBN: - 9780500287330
- 0500287333
- 659.1 PRI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 659.1 PRI (Browse shelf(Opens below)) | 1 | Available | 30026000071802 | ||
| Standard Loan | Clonmel Library Main Collection | 659.1 PRI (Browse shelf(Opens below)) | 1 | Available | 30026000072123 | ||
| Standard Loan | Clonmel Library Main Collection | 659.1 PRI (Browse shelf(Opens below)) | 1 | Available | 30026000072131 | ||
| Standard Loan | Clonmel Library Main Collection | 659.1 PRI (Browse shelf(Opens below)) | 1 | Available | 30026000071810 |
Enhanced descriptions from Syndetics:
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
"Translated from the German Kribbeln im Kopf by Mary Whittall"- T.p. verso.
GRAPHIC DESIGN. What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.