Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

By:

Qualman, Erik, 1972-

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2013.Edition: 2nd edDescription: xviii, 316 p. : ill. ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118232651 (pbk)
1118232658 (pbk)

Subject(s):

DDC classification:

658.872 QUA

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.872 QUA (Browse shelf(Opens below))	1	Available		39002100655811

Enhanced descriptions from Syndetics:

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Foreword Scott Monty (p. ix)
Acknowledgments (p. xiii)
About This Book (p. xv)
Introduction (p. xvii)
Chapter 1 Word of Mouth Goes World of Mouth (p. 1)
Chapter 2 Social Media = Preventive Behavior (p. 29)
Chapter 3 Social Media = Braggadocian Behavior (p. 37)
Chapter 4 What We Can Learn from Politics (p. 50)
Chapter 5 I Care More about What My Neighbor Thinks Than What Google Thinks (p. 72)
Chapter 6 Death of Social Schizophrenia (p. 95)
Chapter 7 Winners and Losers in a 140-Character World (p. 107)
Chapter 8 Next Steps for Companies and the Glass House Generation (p. 149)
Chapter 9 Social Media Rolodex and Resources (p. 188)
Chapter 10 Social ROI (p. 195)
Chapter 11 Social Success Secrets (Give Them to Me Now!) (p. 210)
Chapter 12 Blogging: What Works (p. 217)
Chapter 13 100 + Social Media Tools (p. 226)
Chapter 14 Making Viral Videos (p. 234)
Chapter 15 Social Media for B2B (p. 238)
Chapter 16 Case Studies (p. 243)
Chapter 17 Social Analytics: Big Data and Beyond (p. 256)
Chapter 18 Social Organizational Structure (p. 267)
Chapter 19 FAQs (p. 273)
Chapter 20 Teacher and Company Resources and Exercises (p. 292)
Socialnomics Summary (p. 296)
Notes (p. 299)
About the Author (p. 311)
Index (p. 313)

Author notes provided by Syndetics

Erik Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influences and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo. Yet, he may be best known for writing and producing the world's most watched social media video.