Economics for business : blending theory and practice / Ian Worthington, Chris Britton, Andy Rees.
Material type:
TextPublication details: New York : Financial Times, 2004.Edition: 2nd edDescription: p. cmISBN: - 0273685600 (alk. paper)
- 9780273685609 (alk. paper)
- 338.5 WOR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.5 WOR (Browse shelf(Opens below)) | 1 | Available | 39002100329276 |
Enhanced descriptions from Syndetics:
Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book analyses the business world first and then applies the relevant economic theories. Business models such as Porter¿s five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This is a highly accessible book which communicates complex ideas in a straightforward and easy to understand manner.
The book is suitable for undergraduate students studying a one-semester business economics course. The book will also be appropriate for DMS students and MBA modules in economics.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part 1 The Firm in its Environment
- 1 Studying business economics
- 2 Organisation for production: practical and theoretical
- Part 2 Demand and Supply
- 3 Consumer and market demand
- 4 Consumer behaviour
- 5 Supply, costs and profits
- 6 Firms' objectives and behaviour
- Part 3 Markets and Prices
- 7 Market structures
- 8 Conduct and performance
- 9 Pricing in theory and practice
- 10 International markets
- Part 4 Government, Firms and Markets
- 11 Government and business
- 12 The macroeconomic environment of the firm
- 13 Human resource issues
- 14 Business, government and the natural environment
- Part 5 Analysis for Business Decision Making
- 15 Linking business economics and business decision making
- 16 Estimating and forecasting techniques
- Index