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The quest for loyalty : creating value through partnership / edited with an introduction by Frederick F. Reichheld foreword by Scott D. Cook
Material type:
TextPublication details: Boston, MA Harvard Business School Press c1996Description: xxvi, 278 p. ill. 24 cmISBN: - 0875847455
- 658.812 REI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.812 REI (Browse shelf(Opens below)) | 1 | Available | 39002000253717 |
Enhanced descriptions from Syndetics:
This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
Includes index