The lean startup : how constant innovation creates radically successful businesses / Eric Ries.

By:

Ries, Eric, 1978-

Material type: Text

TextPublication details: London ; New York : Portfolio Penguin, 2011.Description: 320 p. : ill. ; 24 cmISBN:

9780670921607 (pbk)
0670921602 (pbk)

Subject(s):

DDC classification:

658.11 RIE

Contents:

pt. 1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement.

Summary: Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don\'t fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone\'s garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls validated learning about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Clonmel Library Main Collection	658.11 RIE (Browse shelf(Opens below))	1	Available		39002100532747

Enhanced descriptions from Syndetics:

THE INTERNATIONAL BESTSELLING SENSATION

' The Lean Startup changes everything.' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

Also published in a U.S. ed. under title: The lean startup : how today\'s entrepreneurs use continuous innovation to create radically successful businesses.

Includes bibliographical references and index.

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don\'t fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone\'s garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls validated learning about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

Author notes provided by Syndetics

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup , which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.