Business scenarios : a context-based approach to business communication / Heidi Schultz.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2006.Description: xviii, 142 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	651.7 SCH (Browse shelf(Opens below))	1	Available		39002100365130

Includes bibliographical references and index.

Table of contents provided by Syndetics

Building Blocks for Business Communication: A refresher
Chapter 1 Business Writing Basics
Chapter 2 Business Speaking Basics Communication Strategy: Understanding how your role, your reason for communicating, and your audience affect the choices you make about your message
Chapter 3 S.N. Boyce and Its Catalog Division Document Design: Applying audience-centered techniques that increase your audience's reading efficiency
Chapter 4 Wake Partners - The "New Conservative Mutual Fund" Tone: Written words affect how your audience "hears" you
Chapter 5 It Has Come to My Attention . . . Short Business Messages: Writing informative, bad news, and persuasive messages
Chapter 6 Payroll's Paperless Payday (informative message)
Chapter 7 Do Not Park Here . . . or Here . . . or Here (negative message)
Chapter 8 Special "No Interest/No Payments for 12 Months" Promotion (persuasive message)
Chapter 9 Fewer Injuries for Warehouse Employees (persuasive message) Reports: Putting together longer documents
Chapter 10 Midwest University Named "Number One Party School" Oral Communication: Creating and delivering business presentations
Chapter 11 The Big National Presentation (informative presentation)
Chapter 12 Turn Out the Lights (negative presentation) Crisis Communication
Chapter 13 Diner Beware
Chapter 14 District of Columbia Water and Sewer Authority - Communicating Health Hazards to the Public