Research methods in tourism, hospitality and events management / Paul Brunt, Susan Horner, Natalie Semley.

Enhanced descriptions from Syndetics:

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

Table of contents provided by Syndetics

• List of figures tables and images (p. ix)
• About the authors (p. xii)
• Preface (p. xiv)
• Acknowledgements (p. xvi)
• 1 What is research? (p. 1)
• 1.1 What is research? (p. 1)
• 1.2 Marketing research or market research? (p. 7)
• 1.3 The importance of market research (p. 8)
• 1.4 Market research in tourism, hospitality and events management (p. 9)
• 1.5 Ethical considerations (p. 11)
• 1.6 Summary (p. 13)
• 2 (Market) research methods (p. 15)
• 2.1 Approaches to research (p. 15)
• 2.2 Methodologies for tourism, hospitality and events-based research (p. 31)
• 2.3 Triangulation (p. 44)
• 2.4 Summary (p. 46)
• 3 Planning a project (p. 49)
• 3.1 Why is it being done? (p. 49)
• 3.2 Overview of the planning stages (p. 50)
• 3.3 The stages explained (p. 51)
• 3.4 Writing tenders for consultancy projects (p. 67)
• 3.5 Considerations for market research (p. 68)
• 3.6 Summary (p. 69)
• 4 Selecting a sample (p. 72)
• 4.1 Overview (p. 72)
• 4.2 What is sampling? (p. 73)
• 4.3 Selecting a sample (p. 74)
• 4.4 Types of sampling (p. 85)
• 4.5 Sample size (p. 92)
• 4.6 Summary (p. 98)
• 5 Quantitative data collection methods (p. 103)
• 5.1 Introduction (p. 103)
• 5.2 Understanding the value of quantitative methods (p. 104)
• 5.3 Research design and the literature review (p. 104)
• 5.4 Designing workable questionnaires (p. 108)
• 5.5 Data collection methods (p. 127)
• 5.6 Conclusions (p. 135)
• 5.7 Summary (p. 140)
• 6 Qualitative data collection methods (p. 142)
• 6.1 Introduction (p. 142)
• 6.2 Understanding the value of qualitative methods (p. 143)
• 6.3 Qualitative methods and the literature review (p. 145)
• 6.4 Data collection arrangements (p. 148)
• 6.5 Interviewing (p. 151)
• 6.6 Mixed-method approach (p. 166)
• 6.7 Ethical issues associated with qualitative research (p. 168)
• 6.8 Summary (p. 169)
• 7 Analysing the data: a quantitative approach (p. 171)
• 7.1 Overview (p. 171)
• 7.2 Inputting and coding quantitative data (p. 172)
• 7.3 Describing and illustrating data (p. 182)
• 7.4 Describing quantitative data (p. 195)
• 7.5 Analysing quantitative data (p. 204)
• 7.6 Summary (p. 221)
• 8 Analysing the data: a qualitative approach (p. 222)
• 8.1 Overview (p. 222)
• 8.2 Recognising and reading qualitative data (p. 225)
• 8.3 Analysing qualitative data (p. 238)
• 8.4 Summary (p. 272)
• 9 Writing up, presenting and publishing the results (p. 278)
• 9.1 Introduction (p. 278)
• 9.2 Writing up a student research project (p. 280)
• 9.3 Giving presentations (p. 319)
• 9.4 Publishing your research (p. 329)
• 9.5 Summary (p. 337)
• Index (p. 340)