Social networking for business : choosing the right tools and resources to fit your needs / Rawn Shah.

By:

Shah, Rawn

Material type: Text

0132711672 (pbk.)
9780132711678

Subject(s):

DDC classification:

303.4833 SHA

Contents:

Social computing on the scent -- Sharing a social experience -- Leadership in social environments -- Social tasks: collaborating on ideas -- Social tasks: creating and managing information -- Social ecosystems and domains -- Building a social culture -- Engaging and encouraging members -- Community and social experience management -- Measuring social environments -- Social computing value.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	303.4833 SHA (Browse shelf(Opens below))	1	Available		39002100621391

Enhanced descriptions from Syndetics:

Today, organizations increasingly expect their social computing applications and communities to create meaningful, measurable business value. That won't happen by itself: it requires careful planning and active, intelligent management. In Social Networking for Business , Rawn Shah brings together business social computing patterns and best practices drawn from his extensive experience running online communities at IBM. He systematically covers all four key aspects of successful planning and management: people, place, purpose , and production . Drawing on many real-world examples, he identifies key success factors associated with launching online communities that meet their goals, and guides you through managing the crucial "micro-challenges" businesses face in keeping them vibrant. You'll discover how to successfully architect social environments and experiences; build participation, trust and reputation; empower participants without creating anarchy; identify the right social functions for your communities; use social computing to collaborate and create valuable new information; build a social culture; staff online communities cost-effectively; avoid pitfalls that lead to failure; even measure social capital and link it to financial results. Whether you're a social computing strategist or in-the-trenches manager, chances are you've been on your own, until now. This book gives you the expert guidance and support you need every step of the way.

Table of contents provided by Syndetics

Acknowledgments (p. xiii)
About the Author (p. xiv)
Chapter 1 Social Computing on the Ascent (p. 1)
Reshaping the Way We Work (p. 5)
Integrating into Business Processes and Activities (p. 8)
Summary (p. 9)
Chapter 2 Sharing a Social Experience (p. 11)
Modeling Social Experiences (p. 17)
Different Experiences for a Complex World (p. 21)
Summary (p. 23)
Chapter 3 Leadership in Social Environments (p. 25)
Governance and Leadership Models (p. 28)
A Selection of Leadership Models (p. 29)
The Centralized Models (p. 29)
The Delegated Model (p. 39)
The Representative Model (p. 34)
The Starfish Model (p. 35)
The Swarm Model (p. 35)
Choosing a Leadership Model (p. 37)
Leaders and Influences (p. 40)
Summary (p. 49)
Chapter 4 Social Tasks: Collaborating on Ideas (p. 45)
The Structure of Social Tasks (p. 46)
Identifying Beneficiaries (p. 47)
Describing the Form of Aggregation (p. 48)
Building a Template for a Task (p. 49)
Different Models of Social Tasks (p. 49)
Idea Generation (p. 50)
Codevelopment (p. 53)
Finding People (p. 58)
Summary (p. 60)
Chapter 5 Social Tasks: Creating and Managing
Information (p. 61)
Recommendations and Reviews (p. 61)
Reviews (p. 62)
Direct Social Recommendations (p. 63)
Derived Social Recommendations (p. 65)
Creating and Categorizing Information (p. 66)
Sharing Collections (p. 67)
Folksonomies and Social Tagging (p. 68)
Direct Social Content Creation (p. 70)
Derived Social Content Generation (p. 71)
Filtering Information (p. 72)
Social Q&A Systems (p. 73)
Summary (p. 74)
Chapter 6 Social Ecosystems and Domains (p. 75)
Grouping Instances (p. 75)
Grouping Tools (p. 77)
Grouping Audiences into Domains (p. 78)
Who in the Organization Should Run the Social Environment? (p. 81)
Summary (p. 83)
Chapter 7 Building a Social Culture (p. 85)
Defining a Culture for a Social Environment (p. 86)
Ideology and Values (p. 87)
Behavior and Rituals (p. 88)
Imagery (p. 90)
Storytelling (p. 92)
Culture and Maturity of Social Environments (p. 93)
The Cultural Impact of Social Architecture (p. 94)
How Social Experience Models Impact Culture (p. 94)
How Social Leadership Models Impact Culture (p. 97)
How Social Tasks Impact Cultural Values (p. 99)
Summary (p. 99)
Chapter 8 Engaging and Encouraging Members (p. 101)
Belonging and Commitment (p. 101)
Creating a Model for Identifying Commitment (p. 103)
Maturing over a Lifecycle (p. 108)
Programs to Grow or Encourage Your Social Group (p. 112)
Membership Reward Programs (p. 112)
Recruiting Evangelists and Advocates (p. 114)
Member Training and Mentoring Programs (p. 116)
Summary (p. 117)
Chapter 9 Community and Social Experience Management (p. 119)
The Value and Characteristics of a Community Manager (p. 120)
Personality Traits and Habits (p. 125)
Where Do Community Managers Fit in an Organization? (p. 127)
Community Manager Tasks and Responsibilities (p. 1.29)
Member and Relationship Development (p. 129)
Topic and Activity Development (p. 132)
Administrative Tasks (p. 133)
Communications and Promotion (p. 135)
Business Development (p. 136)
Summary (p. 137)
Chapter 10 Measuring Social Environments (p. 139)
What Can You Measure? (p. 140)
Dimensions of Measurement (p. 143)
Types of Metrics (p. 144)
Metrics and Social Experiences (p. 147)
Measurement Mechanisms and Methods (p. 149)
Quantitative Analytic Measurement Mechanisms (p. 149)
Qualitative Measurement through Surveys and Interviews (p. 150)
Summary (p. 152)
Chapter 11 Social Computing Value (p. 153)
Defining the Structure of a Social Environment (p. 154)
Choosing a Social Experience (p. 154)
Setting a Social Leadership Model (p. 156)
Defining a Social Task (p. 157)
Grouping Experiences and Identifying the Audience Domain (p. 159)
Cultural Forces Shaping Social Environments (p. 160)
Social Computing and Business Strategy (p. 161)
Index (p. 163)

Author notes provided by Syndetics

Rawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations.

In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments.

An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering.

He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld, CNN.com, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics.