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Tourism principles and practice

By: Contributor(s): Material type: TextTextPublication details: UK Longman Higher Ed 1998Edition: 2nd edDescription: 545p., 246 x 189mm, paperbackISBN:
  • 0582312736
Subject(s):
Contents:
Part one: concepts, definitions and indicators of tourism demand; consumer behaviour and tourism demand; models and patterns of tourism demand; measuring demand for tourism. Part two: the destination; the economic impact of tourism; the environmental impact of tourism; the socio-cultural impact of tourism; carrying capacity; tourism and development planning. Part three: government organizations; intermediaries; transportation; attractions; accommodation. Part four: marketing for tourism - the historical roots; marketing management for tourism; marketing planning; the marketing mix. Part five: information technology; the future of tourism. Part six: major case study 1 - destinations in decline; major case study 2 - visitor management; major case study 3 - tourism planning in Eastern Europe; major case study 4 - tourism project assistance from the European Union; major case study 5 - relationship marketing; major case study 6 - information technology; a compendium of tourism sources.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Thurles Library Main Collection 338.479 COO (Browse shelf(Opens below)) 1 Available 30026000004472

Enhanced descriptions from Syndetics:

In 1803, Walter Scott presented a remarkable guest to his friends at an Edinburgh dinner party. The plaid-clad figure, hands stained with tar from doctoring the sheep he had just driven to market, was James Hogg, poet and shepherd, and one of Scotland's most unusual literary figures.

Offers a framework of theory and practice for students of tourism. The text uses international examples and models to illustrate key concepts. Major case studies demonstrate real-life issues and provide a framework for discussion, and questions draw out key contemporary issues.

IT OFFERS A COMPLETE FRAMEWORK OF THEORY AND PRACTICE FOR STUDENTS OF TOURISM PROVIDING READERS WITH THE FUNDAMENTAL AND UNDERLYING PRINCIPLES WITH WHICH TO APPRAOCH THE STUDY OF THIS EXCITING SIUBJECT AREA

Part one: concepts, definitions and indicators of tourism demand; consumer behaviour and tourism demand; models and patterns of tourism demand; measuring demand for tourism. Part two: the destination; the economic impact of tourism; the environmental impact of tourism; the socio-cultural impact of tourism; carrying capacity; tourism and development planning. Part three: government organizations; intermediaries; transportation; attractions; accommodation. Part four: marketing for tourism - the historical roots; marketing management for tourism; marketing planning; the marketing mix. Part five: information technology; the future of tourism. Part six: major case study 1 - destinations in decline; major case study 2 - visitor management; major case study 3 - tourism planning in Eastern Europe; major case study 4 - tourism project assistance from the European Union; major case study 5 - relationship marketing; major case study 6 - information technology; a compendium of tourism sources.

Table of contents provided by Syndetics

  • Preface
  • Contributors
  • An introduction to tourism
  • Part 1 Demand For Tourism
  • 1 Introduction
  • 2 Concepts and definitions of demand for tourism
  • 3 Consumer behaviour and tourism demand
  • 4 Determinants of tourism demand
  • 5 Measuring the demand for tourism
  • 6 Patterns of demand
  • Part 2 The Tourist Destination
  • 7 Introduction
  • 8 Patterns and characteristics of the supply of tourism
  • 9 Carrying capacity and the sociocultural and environmental impacts of tourism
  • 10 The economic impact of tourism
  • 11 Tourism and development planning
  • Part 3 The Tourism Industry And Government Organisations
  • 12 Introduction
  • 13 Government organisations
  • 14 Accommodation
  • 15 Transportation
  • 16 Intermediaries
  • 17 Attractions
  • Part 4 Marketing For Tourism
  • 18 Introduction
  • 19 Marketing for tourism
  • The historical roots
  • 20 Marketing management
  • 21 Marketing planning
  • 22 Marketing mix
  • 23 The future of tourism
  • 24 Compendium of tourism texts and journals
  • 25 Index

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