Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 8th edDescription: xxx, 714 p. : ill. ; 27 cmISBN: - 0324190433
- 658.8 HUT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 HUT (Browse shelf(Opens below)) | 1 | Available | 39002100326652 |
Enhanced descriptions from Syndetics:
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.