The principles & processes of interactive design / Jamie Steane.

By:

Steane, Jamie [author.]

Material type: Text

TextPublication details: New York, NY : Bloomsbury, 2014.Description: 208 pages : color illustrations ; 27 cmISBN:

9782940496112 (pbk.)
2940496110 (pbk.)

Other title:

Principles and processes of interactive design

Subject(s):

DDC classification:

745.41 STE

Contents:

Machine generated contents note: -- Introduction Chapter 1: Research and developmentUnderstanding the brief; Market research; User research; Visual research; Conceptual thinking; Feedback and user testing; Industry perspective: Moving Brands; Workshop I -- Connected life. Chapter 2: Colour and image: Colour meaning and psychology; Colour in technical detail; Working with colour; Using colour systems; Decoding images; Creating images; Using Photo Libraries; Preparing Images; Case Study -- The Chase; Workshop II: \'Taste and After-Taste\'Chapter 3: Typography and hypertextuality: Fundamentals; Classification and selection; Legibility and readability; Uses of type on screen; Using type as image; Web publishing and hypertext; User controlled typography; Using type

Fontshop; Workshop III: \'Face to Face\'. Chapter 4: Components and Formats: Television broadcast standards and sizes; TV graphics components; Standard web page sizes; Web banners sizes and formats; Mobile screen sizes; File formats; Case Study -- Red Bee; Workshop IV: \'One message, many formats\'. Chapter 5: Grids and Screen Layouts: What are grids; Principles of Composition; Balance and contrast; Size and scale; Hierarchy; Repetition and sequencing; Working in planes and 3D space; Working with safety areas; Designing graphic user interfaces (GUIs); Creating wireframes; Using metaphors; Web fixed and liquid layouts; Global and local navigation; Case Study -- BBC IPlayerWorkshop V: \'It\'s all news to me\'. Chapter 6: Storyboards and system mapping: Film language

Imaginary Forces; Workshop VI: \'BE TV\'. Chapter 7: Presenting your work: Digital presentations; Physical presentations; Presentation tips and techniques; Creating digital and analogue portfolios; Case Study -- Bibliotheque Design; Workshop VII: \'Branding You\'. ConclusionGlossaryBibliographyUseful ResourcesIndex.

Summary: The Principles and Processes of Interactive Design is for new designers from across the design and media disciplines who need to learn about the fundamental principles and processes behind designing for digital media. This book is intended as both a primer and companion guide, that covers the design essentials from a digital perspective: user-based design research and development, digital colour and image, typography and hypertextuality, working with digital formats, screen-based grids and layouts, and storyboards and system mapping, as well as offering general guidance on how to present your ideas. Featured contributors include: Moving brands;The Chase; Happy Cog; Red Bee; BBC iPlayer; Imaginary Forces; and Bibliotheque Design-- Provided by publisher.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	745.41 STE (Browse shelf(Opens below))	1	Available		39002100467910

Enhanced descriptions from Syndetics:

The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.

With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.

Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs.

Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.

Includes bibliographical references and index.

The Principles and Processes of Interactive Design is for new designers from across the design and media disciplines who need to learn about the fundamental principles and processes behind designing for digital media. This book is intended as both a primer and companion guide, that covers the design essentials from a digital perspective: user-based design research and development, digital colour and image, typography and hypertextuality, working with digital formats, screen-based grids and layouts, and storyboards and system mapping, as well as offering general guidance on how to present your ideas. Featured contributors include: Moving brands;The Chase; Happy Cog; Red Bee; BBC iPlayer; Imaginary Forces; and Bibliotheque Design-- Provided by publisher.

Author notes provided by Syndetics

Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.