Economics for business / John Sloman and Mark Sutcliffe.
Material type:
TextPublication details: Harlow : FT/Prentice Hall, 2004.Edition: 3rd edDescription: xxvii, 726 p. : col. ill. ; 27 cmISBN: - 0273683357 (pbk.)
- 330 SLO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 330 SLO (Browse shelf(Opens below)) | 2 | Available | 39002100461079 |
Enhanced descriptions from Syndetics:
The third edition of this highly successful textbook is direct and readable, with a firm focus on applying economic principles to the real world of business. It has been thoroughly revised and updated to reflect current issues and is therefore ideal for a first course in economics taking a business perspective.Features Contains a wealth of applied material and case studies which demonstrate how economics can be used to understand real business situations. Covers all the major topics of economics, as well as several specialist business chapters and sections. Provides a balanced coverage of microeconomic, macroeconomic and international economic issues. 'FT Reports' throughout which include articles from the Financial Times examining topical news stories. A range of pedagogical features to aid learning, including review questions and a web appendix.New to this edition Use of icons throughout to highlight and explain key ideas. 'Pause for thought' questions integrated throughout encourage reflective learning. Answers are on the Companion Website. New chapter on strategic management and a new section on globalisation. Extensive web references which can be hotlinked from the book's exce
Includes index.
Previous ed.: 2001.
Table of contents provided by Syndetics
- Preface
- Publisher's acknowledgements
- Guided tour
- Part A Business and economics
- 1 The business environment and business economics
- 2 Economics and the world of business
- 3 Business organisations
- Part B Business and markets
- 4 The working of competitive markets
- 5 Business in a market environment
- Part C Background to demand
- 6 Demand and the consumer
- 7 Demand and the firm
- 8 Product, marketing and advertising
- Part D Background to supply
- 9 Costs of production
- 10 Revenue and profit
- Part E Supply: short-run profit maximisation
- 11 Profit maximisation under perfect competition and monopoly
- 12 Profit maximisation under imperfect competition
- Part F Supply: alternative strategies
- 13 An introduction to business strategy
- 14 Alternative theories of the firm
- 15 Growth strategy
- 16 The small-firm sector
- 17 Pricing strategy
- Part G The firm in the factor market
- 18 Labour markets, wages and industrial relations
- 19 Investment and the employment of capital
- Part H The relationship between government and business
- 20 Reasons for government intervention in the market
- 21 Government and the firm
- 22 Government and the market
- Part I Business in the international environment
- 23 Globalisation and multinational business
- 24 International trade
- 25 Trading blocs
- Part J The macroeconomic environment
- 26 The macroeconomic environment of business
- 27 The balance of payments and exchange rates
- 28 Money and interest rates
- 29 Business activity, employment and inflation
- Part K Macroeconomic policy
- 30 Demand-side policy
- 31 Supply-side policy
- 32 International economic policy
- Web appendix
- Key ideas
- Glossary
- Index