Image from Syndetics
Advertising : principles and practices / Sandra Moriarty, Nancy Mitchell, William Wells.
Material type:
TextPublication details: Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], 2008.Edition: 8th edDescription: 686p. : ill., ; 28cmISBN: - 9780135009383 (pbk.)
- 0135009383 (pbk.)
- 9780132224154 (hbk.)
- 0132224151 (hbk.)
- 659.1 MOR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 659.1 MOR (Browse shelf(Opens below)) | 1 | Available | 39002100347351 |
Enhanced descriptions from Syndetics:
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Includes bibliographical references and index.