Marketing management / Russell S. Winer, Ravi Dhar.
Material type:
TextPublication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2011.Edition: 4th ed., International edDescription: xxi, 506 p . : ill. ; 28 cmISBN: - 9780130387929 (pbk.)
- 0130387924 (pbk.)
- 658.8 WIN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 WIN (Browse shelf(Opens below)) | 1 | Available | 39002100448225 |
Enhanced descriptions from Syndetics:
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Previous ed.: 2007.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Marketing research
- Communications and Advertising Strategy
- Sales Promotion
- Direct Channels of Distribution: Per