The law of advertising in Ireland / by Patrick Ambrose.
Material type: TextPublisher: Haywards Heath, West Sussex : Bloomsbury Professional, 2015Description: lxxiv, 671 pages ; 26 cmISBN:- 9781780438436
- 349.4 AMB 23
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
2 Hour Loan | Moylish Library Reserve - Library Issue Desk | 349.4 AMB (Browse shelf(Opens below)) | Library Use Only | 39002100643783 |
Enhanced descriptions from Syndetics:
The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.
Includes bibliographical references and index.
Competitions and prize promotions -- Consumer protection -- Contract law -- Data protection and privacy -- Deceit, misrepresentation and negligent misstatement -- Defamation -- Discrimination -- Electronic marketing and online advertising -- Illegality -- Intellectual property and passing off -- Malicious falsehood -- Children and minors -- Misleading and comparative advertising -- Obscenity, indecency, blasphemy and incitement -- Sponsorship and ambush marketing -- Accountants -- Actuaries -- Aviation -- Alcohol -- Architects -- Care homes -- Charities and fundraising -- Cinema advertising -- Clubs -- Currency and postage stamps -- Dating agencies -- The defence forces -- Elections and referenda -- Electrical and electronic equipment -- Employment and business opportuities -- Environmental and green claims -- Financial services -- Food and nutrition -- Gambling and lotteries -- Holidays, tour operators and travel agents -- Legal professionals -- Opticians, pharmacists, medical and veterinary practitioners -- Online games and In-app purchases -- Medicines -- Premium rate services -- Outdoor advertising -- Tobacco and smoking -- Advertising standards authority for Ireland -- The commission for communications regulation.