Advertising as communication / Gillian Dyer.
Material type:
TextSeries: Studies in culture and communicationPublication details: London ; New York : Routledge, 1988 (1990 printing)Description: xiv, 230 p. : ill. ; 22 cmISBN: - 0415027810 (pbk.)
- 659.1 DYE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 659.1 DYE (Browse shelf(Opens below)) | 1 | Available | 39002000175043 | ||
| Standard Loan | LSAD Library Main Collection | 659.1 (Browse shelf(Opens below)) | 2 | Missing | 39002000107384 | ||
| Standard Loan | LSAD Library Main Collection | 659.1 DYE (Browse shelf(Opens below)) | 4 | Available | 39002000244518 |
Enhanced descriptions from Syndetics:
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.