Image from Syndetics
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston [u.a.] : McGraw-Hill/Irwin, 2001.Edition: 5. ed., Internat. edDescription: Getr. Zählung : zahlr. Ill ; 29 cmISBN: - 0071180265 (internat. ed.)
- 9780071180269 (internat. ed.)
- 0072314451
- 9780072314458
- 659.1 BEL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | 39002100345074 | ||
| Standard Loan | Thurles Library Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | R17244WKRC |
Includes bibliographical references and index.