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The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : Kogan Page Limited, 2018Copyright date: �2018
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.827 WIT.
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, NY : Routledge Taylor & Francis Group, 2016
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 659.101 FEN.
Children's cognitive development and how it can affect how they perceive advertising) [thesis]. Mairead Connolly by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2013
Dissertation note: Thesis submitted for B.A. in Visual Communications 2013
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 13/02.
Buy-ology : how everything we believe about why we buy is wrong / Martin Lindstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Random House Business, 2008
Dissertation note: Including bibliography and index.
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8342 LIN. Not available: Moylish Library: Checked out (1).
Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Scribner, 2004
Other title:
  • Commercialized child and the new consumer culture
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 305.23 SCH.
Can't buy my love : how advertising changes the way we think and feel / Jean Kilbourne. by
Edition: 1st Touchstone ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster, 2000, c1999
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.8 KIL.
Satisfaction guaranteed : the making of the American mass market / Susan Strasser. by
Material type: Text Text; Format: print
Publication details: Washington, D.C. ; London : Smithsonian Institution Press, [1995], c1989
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.173 STR.
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