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Alchemy : the surprising power of ideas that don't make sense / Rory Sutherland. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : W H Allen, an imprint of Ebury Publishing, [2019]Copyright date: �2019
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 SUT.
The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : Kogan Page Limited, 2018Copyright date: �2018
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.827 WIT.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2018]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 WHE.
The inspiration series : The dynamics of couples. by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1620029 Kanopy
Publisher: Stash Media, 2016Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018
Availability: No items available.
The Inspiration Series: Comedy in Advertising by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 2630064 Kanopy
Publisher: Stash Media, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018
Availability: No items available.
The Inspiration Series: The Dynamics of Couples 2 by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 3467302 Kanopy
Publisher: Stash Media, 2014Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2018
Availability: No items available.
Adcreep : the case against modern marketing / Mark Bartholomew. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 659.1 BAR .
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Kogan Page, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.872 ROW.
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, and J. Craig Andrews. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : Cengage, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.802 AND.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh edition, global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, [2016]
Availability: Not available: Thurles Library: Checked out (1).
The critical success factors of Viral Marketing. [thesis] / Neil Timothy. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.Bus in Business Management Systems (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis B.Bus. BMS 16/01.
Art-write : the writing guide for visual artists : crafting effective artist statements and promotional materials / by Vicki Krohn Amorose. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Eugene, Oregon : Luminare Press, [2013]
Other title:
  • Writing guide for visual artists
  • Crafting effective artist statements and promotional materials
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 808.06 AMO .
Kids and branding in a digital world / Barrie Gunter. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Manchester : Manchester University Press, 2016
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.827 GUN .
"Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing. [Extended essay]. Mark Lynch by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016
Dissertation note: Thesis submitted for B.A. in Visual Communications 2016
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Graphics 03/16.
Marketing Strategy Case Studies: The Starbucks Experience by
Material type: Film Film; Type of visual material: videorecording
Publisher number:
  • 1165243 Kanopy
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Availability: No items available.
Critical Business Skills for Success Series by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1167479 Kanopy
Publisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Availability: No items available.
Strategy Is Making Choices by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1167481 Kanopy
Publisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Availability: No items available.
How Apple Raises Competitive Barriers by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1167483 Kanopy
Publisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Availability: No items available.
The Danger of Straddling by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1167485 Kanopy
Publisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Availability: No items available.
What Trader Joe’s Doesn’t Do by
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publisher number:
  • 1167487 Kanopy
Publisher: The Great Courses, 2015Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016
Availability: No items available.
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