YouTube and video marketing : an hour a day / Greg Jarboe.

By:

Jarboe, Greg, 1949-

Material type: Text

TextPublication details: Indianapolis, IN : Wiley, c2012.Edition: 2nd edDescription: xxx, 474 p. : ill. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780470945018 (pbk.)
047094501X (pbk.)

Subject(s):

DDC classification:

658.872 JAR

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.872 JAR (Browse shelf(Opens below))	1	Available		39002100659383

Enhanced descriptions from Syndetics:

Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition .

Originally published: 2009.

Includes index.

Table of contents provided by Syndetics

Foreword (p. xv)
Introduction (p. xvii)
Chapter 1 A Short History of YouTube (p. 1)
Life before YouTube (p. 2)
2005âÇô2006: Early Days (p. 3)
2007âÇô2008: Middle Years (p. 10)
2009âÇô2010: Coming of Age (p. 20)
Chapter 2 Map Out Your Video Marketing Strategy (p. 27)
Four Ps vs. Five Ws and an H (p. 28)
What Types of Video Content Do They Watch? (p. 42)
Where and When Do They Discover New Videos? (p. 47)
When and Where Do They Share New Videos? (p. 49)
Why DonâÇÖt More New Videos Go Viral? (p. 52)
How Do YouTube and Video Marketing Work? (p. 57)
Chapter 3 Month 1: Make Videos Worth Watching (p. 63)
Happy Tree #3,079 (p. 64)
Week 1 Get Ready to Shoot (p. 65)
Week 2 Learn Video Production Basics (p. 74)
Week 3 Get Advanced Video Production Tips (p. 83)
Week 4 Evaluate Video Advertising Options (p. 91)
Chapter 4 Month 2: Create Content Worth Sharing (p. 103)
Learn the Lesson of "The Last Lecture" (p. 104)
Week 1 Watch YouTube Award Winners (p. 107)
Week 2 Explore Popular YouTube Videos (p. 117)
Week 3 Examine Contagious Viral Ads (p. 133)
Week 4 Observe Top Viral Videos (p. 147)
Chapter 5 Month 3: Customize Your YouTube Channel (p. 163)
Center vs. Circumference (p. 164)
Week 1 Set Up a YouTube Channel (p. 165)
Week 2 Become a YouTube Partner (p. 174)
Week 3 Create a YouTube Brand Channel (p. 184)
Week 4 Stream Live Content on YouTube (p. 196)
Chapter 6 Month 4: Explore YouTube Alternatives (p. 203)
The Northwest Passage (p. 204)
Week 1 Explore Other Video Sites (p. 205)
Week 2 Survey Video Hosting Services (p. 213)
Week 3 Look at Online Video Platforms (p. 222)
Week 4 Investigate Video Ad Networks (p. 232)
Chapter 7 Month 5: Optimize Video for YouTube (p. 239)
What Is Video Optimization? (p. 240)
Week 1 Research Keywords (p. 241)
Week 2 Optimize Video Watch Pages (p. 249)
Week 3 Optimize Your Brand Channel (p. 258)
Week 4 Optimize Video for the Web (p. 267)
Chapter 8 Month 6: Engage the YouTube Community (p. 277)
Paul Revere's Ride (p. 278)
Week 1 Become a Member of the YouTube Community (p. 281)
Week 2 Learn the Secrets of YouTube Success (p. 292)
Week 3 Build Buzz Beyond YouTube (p. 301)
Week 4 Watch Online Video Case Studies (p. 310)
Chapter 9 Month 7: Trust but Verify YouTube Insight (p. 325)
The Map Room (p. 326)
Week 1 Trust YouTube Insight (p. 328)
Week 2 Verify with TubeMogul (p. 338)
Week 3 Verify with Google Analytics (p. 348)
Week 4 Master Web Analytics 2.0 (p. 357)
Chapter 10 Study YouTube Success Stories (p. 367)
The Story behind the Story (p. 368)
Deliver 700 Percent Increase in Sales: Will It Blend? (p. 369)
Win the Presidency of the United States: Barack Obama (p. 378)
Increase Sales of DVDs 23,000 Percent: Monty Python (p. 393)
Generate $2.1 million in Sales: PiperSport Launch (p. 399)
Chapter 11 A Quick Look at the Future (p. 409)
"It's Never the Same! It's Always Bizarre!" (p. 410)
Look at What Has Changed in the Past Year (p. 411)
Stay on Top of the Latest Trends (p. 424)
Play by the New Rules of YouTube Marketing (p. 435)
"Hit 'em Where They Ain't" (p. 452)
Index (p. 457)

Author notes provided by Syndetics

Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor , eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions , and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.