Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis.
Material type:
TextPublication details: Cambridge : Polity, 2013.Description: xi, 247 pages ; 23 cmISBN: - 0745639836 (pbk.)
- 9780745639833 (pbk.)
- 306 DAV
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 306 DAV (Browse shelf(Opens below)) | 1 | Available | 39002100560557 |
Enhanced descriptions from Syndetics:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Table of contents provided by Syndetics
- Detailed Contents (p. vi)
- Preface and Acknowledgements (p. x)
- 1 Introduction (p. 1)
- Part I Producers, Consumers and Texts
- 2 Production: Industry and its Critics (p. 15)
- 3 Audiences and Consumers (p. 34)
- 4 Texts: Situating the Text in Promotional Culture (p. 51)
- Part II Commodities, Media and Celebrity
- 5 Commodities: Promotional Influences on the Creation of Stuff (p. 73)
- 6 News Media and Popular Culture: Promotion and Creative Autonomy (p. 92)
- 7 Celebrity Culture and Symbolic Power (p. 112)
- Part III Politics, Markets and Society
- 8 Politics and Political Representation (p. 135)
- 9 Conflict and Pluralism in Civil Society (p. 154)
- 10 Economies, Speculative Markets and Value (p. 173)
- 11 Conclusions (p. 191)
- References (p. 203)
- Index (p. 237)