The complete idiot's guide to growing your business with Google / Dave Taylor.
Material type:
TextPublication details: Indianapolis, Ind. : Alpha ; London : Penguin [distributor], 2005.Description: 352 pISBN: - 1592573967 (pbk.)
- 658.872 TAY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.872 TAY (Browse shelf(Opens below)) | 1 | Available | 39002100301820 |
Enhanced descriptions from Syndetics:
Along with Amazon.com and eBay, Google has taken its place in many people's lives as an indispensable online tool. The trick, as with eBay and Amazon.com, is knowing not only how it works but how to make it work for you. Due to the unique ways the Google search engine works, a few insider tips and tricks can help you make business decisions about your web sites, information resources, and marketing and publicity budgets. But using the Internet or a specific tool like Google to increase the visibility of small business today is no easy task. It can take a lot of time, energy, and money - especially if you're not a computer expert.
With The Complete Idiot's Guide to Growing Your Business with Google , readers get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical, hands-on tips, tricks, and planning tools to help create and execute a plan.
Table of contents provided by Syndetics
- Part 1 The Business Case for Google (p. 1)
- 1 Increasing Your Business Visibility (p. 3)
- 2 The Benefits of Increasing Your Visibility with Google (p. 13)
- 3 What Is Google Anyway? (p. 23)
- 4 Learning About Google Search (p. 35)
- 5 Disassembling the Google Search Engine (p. 47)
- Part 2 Building Your Google Plan (p. 59)
- 6 What's Your Core Business? (p. 61)
- 7 Living in an Online World (p. 71)
- 8 Your Business Website (p. 81)
- 9 Assessing Your Competitors (p. 95)
- 10 Keeping Track of Customers (p. 109)
- Part 3 Improving Your Online Business Site (p. 119)
- 11 The Basics of Building a Good Business Site (p. 121)
- 12 Developing Online and Offline Content (p. 137)
- 13 Stretching Your Marketing Dollars (p. 151)
- 14 Secrets of the Online Marketing Masters (p. 161)
- Part 4 Promoting and Growing Your Online Business (p. 171)
- 15 Content, Content, Content! (p. 173)
- 16 Becoming a More Popular Site (p. 185)
- 17 Becoming an Online Expert (p. 199)
- 18 Advertising Your Business with Google AdWords (p. 213)
- 19 Making Money with Google AdSense (p. 235)
- 20 The Advantages of Affiliate Programs (p. 249)
- 21 Avoiding Dumb Online Promotional Mistakes (p. 261)
- Part 5 What's Next on Your To-Do List? (p. 275)
- 22 Growing and Expanding Your Content (p. 277)
- 23 The Future of Findability (p. 291)
- Appendixes
- A Websites Worth Exploring (p. 301)
- B Glossary (p. 307)
- Index (p. 313)