Winning lifetime customers : How to keep customers using customer care

By:

Thornton, Marc

Material type: Text

TextPublication details: Dublin Blackhall Press 2001Description: xii, 174p. ills. 23cmISBN:

1901657671

Subject(s):

Customer loyalty
Customer relations
Customer loyalty -- Case studies
Customer relations -- Case studies

DDC classification:

658.812 THO

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.812 THO (Browse shelf(Opens below))	1	Available		39002000397480

Enhanced descriptions from Syndetics:

This practical book deals with the basics of marketing on both an operational and a strategic level, and discusses the essential importance of instilling an ethos of customer care into the workforce.

Includes bibliographical references and index

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