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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : McGraw-Hill, c2003
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.812 FRE.
Winning lifetime customers : How to keep customers using customer care by
Material type: Text Text; Format: print
Publication details: Dublin Blackhall Press 2001
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.812 THO.
Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. by Series: The Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: San Francisco : Jossey-Bass, c2001
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.812 GRI.
Customers that count : how to build living relationships with your most valuable customers / Tony Cram. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Prentice Hall, 2001
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.812 CRA.
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