Portfolio presentation for fashion designers / Linda Tain.

By:

Tain, Linda

Material type: Text

TextPublication details: New York : Fairchild Publications, c2003.Edition: 2nd edDescription: xviii, 382 p. : ill. ; 28 cmISBN:

1563672529

Subject(s):

DDC classification:

741.672 TAI

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	741.672 TAI (Browse shelf(Opens below))	1	Available		39002100310367

Enhanced descriptions from Syndetics:

Helps fashion designers prepare a portfolio. This work shows how to avoid the common pitfalls of inexperience. Over 300 illustrations, archival photos and sketches by newcomers and top designers demonstrate diverse approaches to creating a professional portfolio.

Table of contents provided by Syndetics

Preface (p. xi)
Acknowledgments (p. xv)
1 The Portfolio: A Statement of Style (p. 2)
Material Selection and Technique (p. 4)
Portfolio Cases (p. 6)
Table 1.1 Portfolio/Presentation Cases (p. 7)
2 The Design Sketch: A History of Style (p. 10)
1900 Turn-of-the-Century (p. 14)
1916 Pre-World War I (p. 16)
1920s The Flapper (p. 18)
1930s The Great Depression (p. 20)
1940s World War II (p. 22)
1950s Fitted Silhouettes (p. 24)
1960s Fashion Revolution (p. 26)
1970s Length Options (p. 28)
1980s Power Dressing (p. 30)
1990s Retro Revisited (p. 32)
2000 and Beyond Individuality and Eclecticism (p. 34)
3 Customer Focus (p. 38)
Focusing the Portfolio (p. 40)
Sportswear Design Categories & Markets (p. 41)
Trunk Shows (p. 42)
Geographical Factors (p. 42)
Learning from Retail (p. 43)
Design Market Overview (p. 44)
Couture (p. 44)
Designer (p. 44)
Young Designer (p. 45)
Bridge/Better (p. 45)
Contemporary (p. 45)
Junior (p. 45)
Upper Moderate/Lower Bridge (p. 46)
Moderate (p. 46)
Budget (p. 46)
Private Label (p. 46)
Mass Market (p. 47)
Exercise: Customer Images (p. 48)
Customer Profile: Executive Professional--Couture/Designer (p. 49)
Customer Profile: Avant-Garde--Young Designer (p. 50)
Customer Profile: Young Professional--Bridge (p. 51)
Customer Profile: Working Woman--Moderate (p. 52)
Customer Profile: Student--Junior--Contemporary (p. 53)
Customer Profile: Student--Moderate (p. 54)
Sample Customer Profile Form (p. 55)
4 Organization and Contents (p. 56)
Traditional Fashion Portfolio (p. 58)
What to Include (p. 59)
Focus and Unity (p. 60)
Highlighting Special Skills (p. 61)
Size (p. 62)
Variety (p. 63)
Flow (p. 63)
Dramatic Start/Finish Sequence (p. 63)
Dramatic Start/Middle/Finish Sequence (p. 63)
Knock-Their-Socks-Off Sequence (p. 64)
Contents (p. 65)
Intro Page (p. 65)
Leave-Behind Piece (p. 66)
Mood/Theme/Concept (p. 69)
Fabric/Color (p. 70)
Figure/Design Spreads (p. 72)
Flats/Specs (p. 74)
Fold-Out Presentations (p. 77)
Miscellaneous Presentations (p. 78)
Salon Book (p. 78)
Mailer (p. 79)
Design Journal (p. 80)
Special Presentations (p. 80)
Photographic Fashion Portfolio (p. 80)
Press/Print Portfolio (p. 83)
Specialty Portfolio (p. 84)
Portfolio Evaluation (p. 85)
Helpful Hints for Selecting Illustrations (p. 85)
Exercise: Leave-Behind Pieces (p. 86)
Evaluation Form (p. 88)
Blank Portfolio Evaluation Form (p. 89)
5 The Design Journal (p. 90)
Selecting and Using Your Design Journal (p. 92)
Style and Size (p. 92)
Thumbnail Sketches (p. 93)
Using a Fashion Croquis (p. 94)
Visuals (p. 98)
Technique and Presentation (p. 99)
Customizing a Presentation (p. 104)
Exercise: Customer Vision Croquis Book (p. 104)
Exercise: Polished Design Journal (p. 106)
6 Presentation Formats (p. 112)
Getting Started (p. 114)
Format Specifics (p. 116)
Orientation (p. 117)
Page Relationship (p. 118)
Flat Formats (p. 118)
Figure Composition (p. 119)
Figure Formats (p. 122)
Single-Figure Formats (p. 123)
Double-Figure Formats (p. 124)
Triple- or Multiple-Figure Formats (p. 127)
Exercise: Double- or Multiple-Figure Compositions (p. 129)
Cropped-Figure Formats (p. 132)
Mood/Theme Formats (p. 133)
Fabric/Color Formats (p. 134)
Fold-Out Formats (p. 135)
Customized Presentations (p. 135)
Helpful Hints (p. 139)
7 Flats and Specs (p. 140)
Flat Sketching Techniques (p. 145)
Recommended Supplies (p. 145)
Exercise I Improving Line Quality (p. 145)
Exercise II Practicing Curves (p. 146)
Creating Flats (p. 147)
Developing Flats from a Croquis (p. 148)
Developing Flats from the Silhouettes (p. 153)
Intimate Apparel Silhouette (p. 155)
Drawing a Knit Flat (p. 157)
Developing Flats from a Library (p. 158)
Freehand Flat Sketching (p. 164)
Presentation or Illustrative Flats (p. 166)
Production Flats (p. 167)
Helpful Hints for Illustrations (p. 168)
Measuring Specifications (p. 171)
General Method (p. 172)
Measuring for Tops (p. 173)
Measuring for Skirts (p. 177)
Measurements for Pants/Shorts (p. 179)
Measurements for Dresses (p. 183)
8 Presentation Boards (p. 184)
Types of Boards (p. 187)
Concept Boards (p. 187)
Product Development (p. 188)
Forecast and Fiber Services (p. 189)
Planning the Presentation (p. 190)
Purpose (p. 190)
Focus (p. 190)
Quantity (p. 191)
Art Supplies (p. 192)
Visual Elements (p. 194)
Photos/Photocopies (p. 194)
Fabrics/Trims (p. 194)
Sketches (p. 195)
Layout (p. 197)
Techniques and Technologies (p. 197)
Labeling (p. 198)
Computer Design (p. 198)
Color Copier (p. 198)
Handwork (p. 198)
Creating Dimension (p. 198)
Velcro (p. 199)
Reproducing the Board (p. 199)
Exercise 1 "Five Easy Pieces"--Single-Board Presentation (p. 199)
Exercise 2 "Art Inspires Design"--Double-Board Presentation (p. 205)
9 Men's Wear Presentation (p. 210)
The Men's Wear Portfolio (p. 216)
Color Sense/Palette (p. 217)
Presentation Boards (p. 219)
Flats (p. 220)
10 Children's Wear Presentation (p. 226)
Defining Age and Gender (p. 229)
Infants (p. 230)
Toddlers (p. 230)
Children (p. 230)
Girls (p. 230)
Pre-Teens/Tweens (p. 231)
Juniors (p. 231)
Trends and Inspiration (p. 231)
Historical Inspiration (p. 232)
Ethnic Inspiration (p. 233)
Children's Literature (p. 233)
Character Licensing (p. 233)
Fabric and Trim (p. 233)
Exercise: Character Licensing in a Specialty Area (p. 236)
Specialty Areas (p. 236)
Infants' Wear (p. 236)
Toddlers/Boys and Girls (p. 237)
Sportswear (p. 237)
Dresses (p. 237)
Sleepwear and Lingerie (p. 237)
Outerwear (p. 237)
The Children's Wear Portfolio (p. 238)
Size and Orientation (p. 238)
Contents and Organization (p. 238)
Portfolio Formats and Presentation Boards (p. 238)
Flats (p. 239)
Traditional Fabrications (p. 242)
Theme Orientation (p. 244)
Sportswear Coordination (p. 244)
Stylizing the Sketch (p. 245)
11 Fashion Accessories Presentations (p. 246)
Category Specifics (p. 251)
Exercise: Designing Accessories to Coordinate with Apparel (p. 254)
Presentation Boards (p. 254)
Specialized Presentations (p. 258)
12 The Computer as a Design Tool (p. 260)
Developing Concepts/Storing Information (p. 263)
Raster/Pixel Paint Programs (p. 266)
Color Manipulation (p. 269)
Vector/Object-Oriented Programs (p. 270)
Presentation Drawings (p. 272)
Applications and Equipment (p. 273)
A Glossary of Computer Components (p. 276)
Suggested Readings (p. 277)
13 The Digital Portfolio: Creating a Virtual Resume (p. 278)
What Is a Digital Portfolio? (p. 280)
Getting Started (p. 282)
What Are Graphics Programs? (p. 284)
Vector-Based Software (p. 285)
Raster-Based Software (p. 286)
What Are Peripherals? (p. 288)
The Web (p. 290)
Suggested References (p. 291)
14 The Job Market: Basic Organization of Manufacturing Firms (p. 292)
Company Organization (p. 294)
Management (p. 294)
Merchandising (p. 295)
Fabric Research and Resourcing (p. 295)
Production (p. 296)
Sales (p. 296)
Job Descriptions in the Fashion Design Industry (p. 297)
Vice President of Merchandising/Design (p. 298)
Associate Merchandiser (p. 298)
Assistant Merchandiser (p. 298)
Design Director/Head Designer (p. 298)
Designer (p. 298)
Associate Designer (p. 299)
Assistant Designer (p. 299)
Colorist (p. 299)
Technical Designer/Spec-Tech (p. 299)
CAD Operator/Designer (p. 300)
Exercise: The Markdown Assignment (p. 300)
Sample Form (p. 302)
Markdown Log Sheet (p. 303)
15 Resume and Cover Letter (p. 304)
Resume Preparation (p. 306)
Paper (p. 307)
Fonts and Layout (p. 307)
Resume Styles (p. 308)
Chronological Resumes (p. 308)
Functional Resumes (p. 310)
General Information to Include in Your Resume (p. 312)
Finessing Your Resume (p. 313)
Table 15.1 Action Verbs (p. 314)
Helpful Hints for Resume (p. 315)
Resume Strategies (p. 315)
The Cover Letter (p. 316)
Sample Cover Letter (p. 317)
16 Organizing Your Job Hunt, Mastering the Interview (p. 320)
Getting Started (p. 322)
Get Organized (p. 322)
Informational Interviewing (p. 322)
Job Search Work Log (p. 323)
Sample Exploratory Meeting Letter (p. 324)
Preparing for a Job Interview (p. 325)
Arranging Interviews (p. 326)
Preliminary Research (p. 326)
Sample Advertised Job Response Letter (p. 327)
The Interview (p. 329)
What to Wear (p. 329)
Helpful Hints for Grooming (p. 329)
Exercise: Dress for Success (p. 330)
Time Management (p. 331)
Presenting Yourself (p. 332)
Presenting Your Portfolio (p. 332)
General Tips (p. 333)
After the Interview (p. 334)
Salary Negotiation (p. 334)
Sample Thank-You Note (p. 335)
The Three Phases of Negotiation (p. 336)
Analysis (p. 336)
Planning (p. 336)
Discussion (p. 336)
Helpful Hints for Negotiating (p. 337)
17 Freelance Designing (p. 338)
Beth Clancy (p. 340)
Kien Chu (p. 345)
Dearrick Knupp (p. 350)
Renaldo Barnette (p. 356)
Helpful Hints for Freelancing (p. 362)
Sample Invoice Letter (p. 363)
18 The First Job: Building Your Career (p. 364)
On-the-Job Survival (p. 366)
Employer/Employee Relationships (p. 368)
Making It Work (p. 370)
Glossary of Frequently Used Apparel Manufacturing Terms (p. 371)
Apparel Terms (p. 371)
Manufacturing Terms (p. 372)
Textile Terms (p. 373)
Appendix A Fashion Information Resources (p. 375)
Fashion Forecast Services (p. 375)
Color Services (p. 375)
American Fiber Councils and Libraries (p. 376)
Fabric/Color Shows (p. 376)
Costume Collections (p. 376)
Resource Directories (p. 376)
Trade Publications (p. 376)
Fashion Magazines (p. 376)
Web sites (p. 377)
Appendix B Art Supplies for Fashion Designers (p. 378)
Art Supplies for Presentation Boards (p. 380)
Art Supply Sources (p. 382)