The business environment challenges and changes Ian Brooks and Jamie Weatherston

Enhanced descriptions from Syndetics:

This introductory textbook provides students with an understanding of the complexity and dynamism of the organizational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose. A global and particularly European (EU) perspective prevails throughout and students should appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological and ecological environments and their influence on organizations both now and in future scenarios. The book also stresses that these elements of the environment are inter-connected, and offers an integrated, holistic approach.

Table of contents provided by Syndetics

• The Business Environment
• The Competitive Environment
• The Macro Economic Environment
• The Technological Environment
• The Social and Demographic Environment
• The Ecological Environment
• The Political and Legal Environment
• The Public Sector Environment
• Challenges and Changes
• Case Studies
• Europe's Largest Employer: the National Health Sercie
• The Hotel Industry: An Anglo-French Comparison
• World's Apart: The Business Environment of Oxfam
• Cider and A Lot More
• Telecommunications: A Changing Industry
• Environmental Concerns: The Case of Scania
• The Industrial Countries of South East Asia
• Small and Medium Organisations