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The economic environment of business / John Sloman.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Description: xix, 325, [29] p. : ill. ; 27 cmISBN: - 027368132X
- 338.5 SLO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.5 SLO (Browse shelf(Opens below)) | 1 | Available | 39002100658278 |
Enhanced descriptions from Syndetics:
Introduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.
Includes index.
Table of contents provided by Syndetics
- Preface
- Part 1 Introduction
- 1 Economics and the business environment
- Part 2 Markets, Demand And Supply
- 2 The working of competitive markets
- 3 Demand and the consumer
- 4 Supply decisions in a perfectly competitive market
- Part 3 The Microeconomic Environment Of Business
- 5 Pricing and output decisions in imperfectly competitive markets
- 6 Business growth and strategy
- 7 Labour and employment
- 8 Government, the firm and the market
- Part 4 The Macroeconomic Environment Of Business
- 9 The economy and business activity
- 10 Government macroeconomic policy
- Part 5 The Global Business Environment
- 11 The global context of business
- 12 Multinational corporations and business strategy in a global economy
- Web Appendixkey Ideas
- Glossary
- Index