Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr.,...John E. Gamble,...A.J. Strickland III,....

Enhanced descriptions from Syndetics:

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this first edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.

Table of contents provided by Syndetics

• Part I Introduction and Overview
• Chapter 1 What Is Strategy and Why Is It Important?
• Part II Core Concepts and Analytical Tools
• Chapter 2 Analyzing a Company's External Environment
• Chapter 3 Analyzing A Company's Resources and Competitive Position
• Part II Crafting the Strategy
• Chapter 4 Crafting a Strategy: The Quest for Competitive Advantage
• Chapter 5 Competing in Foreign Markets
• Chapter 6 Diversification: Managing a Set of Businesses
• Part III Executing the Strategy
• Chapter 7 Building a Capable Organization
• Chapter 8 Managing Internal Operations: Five Strategy-Executing Challenges
• Chapter 9 Corporate Culture and Leadership
• Part IV Cases in Crafting and Executing Strategy
• Section A Crafting Strategy in Single-Business Companies
• Case 1 Whole Foods Market
• Case 2 mGames
• Case 3 Sears Roebuck
• Case 4 WGirl, WBoy Calendars
• Case 5 Competition in the Bottled Water Industry
• Case 6 Dell Computer in 2003
• Case 7 Green Mountain Coffee Roasters
• Case 8 Ocean Spray Cranberries in 2003
• Case 9 Pacific Cataract and Laser Institute
• Case 10 Valassis Communications
• Case 11 Artemis Images
• Case 12 Callaway Golf Company: Sustaining Advantage in a Changing Industry
• Case 13 Microsoft's XBox
• Case 14 The U.S. Publishing Industry in 2001 (A)¿Industry Dynamics
• Case 15 The U. S. Publishing Industry in 2001 (B)¿eBooks and ePublishing
• Case 16 Alltrista Corp.'s Entry into the Home Canning Market in Hungary
• Case 17 Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food
• Case 18 The Earth-Moving Equipment Industry
• Section B Crafting Strategy in Diversified Companies
• Case 19 Smucker's Acquisition of Jif and Crisco
• Case 20 Diageo, PLC
• Case 21 LVMH's Diversification Strategy in Luxury Goods
• Section C Cases in Executing Strategy
• Case 22 Robin Hood
• Case 23 Howard Distribution Company: Turmoil at the Top
• Case 24 The Transformation of BP
• Case 25 Maple Leaf Foods: Leading Six Sigma Change
• Case 26 Kmart: Striving for a Comeback
• Case 27 The Portman Ritz Carlton Shanghai: Asia's Best Employer
• Case 28 Continental Airlines: Sustaining the Turnaround
• Case 29 Southwest Airlines: Culture, Values, and Operating Practices
• Section D Strategy, Ethics, and Social Responsibility
• Case 30 The Collapse of Enron
• Case 31 Smithfield Foods: When Growing the Business Damages the Environment
• Case 32 Whirlpool Financial Corporation and the Sale of Dish Antennas