Image from Syndetics
Managing green issues / Tom Curtin.
Material type:
TextPublication details: Basingstoke : Macmillan, 2000.Description: xiii, 205 p. : ill. ; 25 cmISBN: - 033391435X
- 658.408 CUR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.408 CUR (Browse shelf(Opens below)) | 1 | Available | 39002000215674 |
Includes bibliographical references and index.
Table of contents provided by Syndetics
- List of Figures and Tables (p. xi)
- Acknowledgements (p. xiii)
- Part I Introduction (p. 1)
- 1 Corporate Reputation in a "Green" World (p. 3)
- Part II The World of Green Issues (p. 7)
- 2 The Rise of Environmental Consciousness and Conscience (p. 9)
- 3 What Makes a Green Issue? (p. 17)
- 4 The Environmental Movement - Corporations for a New Millennium (p. 29)
- Part III The Practical Management of Green Issues (p. 35)
- 5 Identifying and Segmenting Stakeholders (p. 37)
- 6 Stakeholders within the Power Pyramid (p. 55)
- 7 The Stakeholder Diagnostic (p. 65)
- 8 Launching and Managing Issues-related Projects (p. 79)
- 9 Finding Third Party Advocates (p. 97)
- 10 Getting TPAs to Act on a Project (p. 106)
- Part IV Communication Tools (p. 119)
- 11 Public Consultation and Communications Techniques (p. 121)
- 12 Public Consultation - Getting it Right (p. 134)
- 13 Methods of Public Consultation (p. 144)
- 14 Managing Public Meetings (p. 163)
- 15 Dealing with the Media (p. 173)
- Part V Environmental Credentials (p. 191)
- 16 Establishing and Maintaining Environmental Credentials (p. 193)
- 17 Conclusion: Green can be Irrational (p. 198)
- Index (p. 203)