Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart.
Material type:
TextPublication details: London : Vintage, 2009.Description: 192 p. ; 20 cmISBN: - 0099535475 (pbk.)
- 9780099535478 (pbk.)
- 658.5752 MCD
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 658.5752 MCD (Browse shelf(Opens below)) | Available | 39002100605766 |
Enhanced descriptions from Syndetics:
Recycling is good, isn't it?
In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle- waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
Includes notes (p. 187-192).
Includes bibliographical references.
Architect William McDonough and chemist Michael Braungart argue that human industry need not damage the natural world. They explain how products can be designed so that, after their useful lives, they will provide nourishment for something new.
Author notes provided by Syndetics
Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.