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The Financial Times Guide to Social Media Strategy : Boost your business, manage risk and develop your personal brand.
Material type:
TextSeries: Financial times guidesPublication details: Harlow, United Kingdom : Pearson Education Limited, 2018.Description: 1 online resource (288 pages)Content type: - text
- computer
- online resource
- 9781292234830
- 1292234830
- Guide to Social Media Strategy : Boost your business, manage risk and develop your personal brand
- 658.4012 23
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Author notes provided by Syndetics
Martin Thomas is a highly-experienced marketing communications consultant, trainer, author, public speaker and non-executive director. He has enjoyed a successful career in advertising, PR, sponsorship and media including senior management roles with some of the world's leading marketing services agencies. Much of his work has been focused on helping organisations respond to the opportunities and challenges posed by digital media. He is digital and social media course leader for the Institute of Directors.