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Digital marketing analytics : making sense of consumer data in a digital world / by Chuck Hemann, Ken Burbary. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Indianapolis : Que, 2018
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.87 HEM.
Outside-in marketing : using big data to guide your content marketing / James Mathewson and Mike Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River : IBM Press, [2016]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.83 MAT.
Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Thompson Course Technology, 2007
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.812 WAG.
Marketing management and information technology / Keith Fletcher. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice-Hall, 1995
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.802 FLE .
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