Image from Syndetics
Grab their attention! : advertising and promotion on a shoestring budget / Gavin Walker.
Material type:
TextPublication details: Dublin : Oak Tree Press, c1998.Description: ix, 240 p. ; 22 cmISBN: - 1860760864
- Advertising and promotion on a shoestring budget
- 659.1 WAL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 659.1 WAL (Browse shelf(Opens below)) | 2 | Available | 39002100337246 | ||
| Standard Loan | Thurles Library Main Collection | 658.8 WAL (Browse shelf(Opens below)) | Available | R11077KRCT |
Enhanced descriptions from Syndetics:
This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms.
Includes index.