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Corporate identity in context: a case study of IKEA. [Extended Essay]. Georgia Sinnott

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016Description: 28p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 07/16
Contents:
IKEA s corporate identity is the product of skilful management. It incorporates features of those who deal with IKEA, internally and externally. This final year project investigates three factors IKEA employ in the construction of its corporate image: IKEA s Swedish Values; IKEA and Non-Governmental Organisations; and IKEA People
Dissertation note: Thesis submitted for B.A. in Visual Communications 2016
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 07/16 (Browse shelf(Opens below)) 1 Library Use Only 39002100583583

Thesis submitted for B.A. in Visual Communications 2016

Includes bibliographical references

IKEA s corporate identity is the product of skilful management. It incorporates features of those who deal with IKEA, internally and externally. This final year project investigates three factors IKEA employ in the construction of its corporate image: IKEA s Swedish Values; IKEA and Non-Governmental Organisations; and IKEA People

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