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Google shot the serif: the search for more socially engaged design and its impact on brand personality. [Extended Essay]. Patrick Horan

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016Description: 41p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 01/16
Contents:
On 1 September 2015, Google, initially set up by two university students, Sergey Brin and Larry Page in 1996, introduced its first complete rebrand in 16 years. Following the redesign, the brand has matured significantly. This extended essay will examine the history of the Google identity in terms of socially engaged design, the rationale and execution of the rebrand, and how their brand personality has now evolved.
Dissertation note: Thesis submitted for B.A. in Visual Communications 2016
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 01/16 (Browse shelf(Opens below)) 1 Library Use Only 39002100583526

Thesis submitted for B.A. in Visual Communications 2016

Includes bibliographical references

On 1 September 2015, Google, initially set up by two university students, Sergey Brin and Larry Page in 1996, introduced its first complete rebrand in 16 years. Following the redesign, the brand has matured significantly. This extended essay will examine the history of the Google identity in terms of socially engaged design, the rationale and execution of the rebrand, and how their brand personality has now evolved.

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