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Mass communications and media studies : an introduction / Peyton Paxson.

By: Material type: TextTextPublication details: New York, NY : Bloomsbury Academic, 2018.Description: viii, 321 pages : illustrations ; 23 cmISBN:
  • 9781501329982 (pbk.) :
  • 1501329987 (pbk.) :
Subject(s): DDC classification:
  • 302.23 PAX
Contents:
Mass communications and contemporary culture -- Media studies and media literacy -- Advertising -- Television -- Radio and music -- Print media -- Movies and video -- The Internet -- New media -- Disaggregation and convergence -- Mass communications and the legal environment -- Globalization.
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Moylish Library Main Collection 302.23 PAX (Browse shelf(Opens below)) Available 39002100607317

Enhanced descriptions from Syndetics:

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Formerly CIP. Uk

Includes bibliographical references and index.

Mass communications and contemporary culture -- Media studies and media literacy -- Advertising -- Television -- Radio and music -- Print media -- Movies and video -- The Internet -- New media -- Disaggregation and convergence -- Mass communications and the legal environment -- Globalization.

Table of contents provided by Syndetics

  • Acknowledgments (p. vi)
  • To the reader ... (p. vii)
  • Part 1 An Overview of Mass Communications and Media Studies
  • 1 Mass Communications and Contemporary Culture (p. 3)
  • 2 Media Studies and Media Literacy (p. 21)
  • 3 Advertising (p. 39)
  • Part 2 Traditional Media
  • 4 Print Media (p. 61)
  • 5 Movies and Video (p. 85)
  • 6 Radio and Music (p. 105)
  • 7 Television (p. 129)
  • Part 3 Emerging Media
  • 8 The Internet (p. 157)
  • 9 Interactive Media (p. 185)
  • Part 4 Changes, Trends, and the Future
  • 10 Disaggregation and Convergence (p. 213)
  • 11 Mass Communications and the Legal Environment (p. 237)
  • 12 Globalization (p. 263)
  • Notes (p. 287)
  • Glossary (p. 313)
  • Index (p. 319)

Author notes provided by Syndetics

Peyton Paxson, J.D., Ph.D., is the author of a series of nine supplemental texts for high school and middle school students, called Media Literacy: Thinking Critically About. He teaches at Middlesex Community College, in Massachusetts, USA. For more information, visit www.peytonpaxson.com.

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