Designing with the mind in mind [electronic book] : simple guide to understanding user interface design rules / Jeff Johnson.

By:

Johnson, Jeff, Ph. D

Contributor(s):

ScienceDirect (Online service)

Material type: Text

TextPublication details: Burlington, MA : Morgan Kaufmann Publishers, 2010.ISBN:

012375030X
9780123750303

Subject(s):

Graphical user interfaces (Computer systems)

Genre/Form:

Electronic books.

Additional physical formats: No titleOnline resources:

ScienceDirect eBook

Contents:

Perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention shape thoughts and action -- Recognition is easy, recall is hard -- Learning from experience and performing learned actions is easy, problem solving and calculation are hard -- Many factors affect learning -- We have time requirements -- Epilogue -- Appendix.

Summary: "Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended. Read daily until finished. Caution: The mixture is addictive." -- Don Norman, Nielsen Norman group, Author of Design of Future Things. "[This book] is a primer to understand the why of the larger human action principles at work-a sort of cognitive science for designers in a hurry. Above all, this is a book of profound insight into the human mind for practical people who want to get something done." -- Stuart Card, Senior Research Fellow and the manager of the User Interface Research group at the Palo Alto Research Centerfrom the foreword "If you want to know why design rules work, Jeff Johnson provides fresh insight into the psychological rational for user-interface design rules that pervade discussions in the world of software product and service development." -- Aaron Marcus, President, Aaron Marcus and Associates, Inc. Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them. * Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project. * Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

No physical items for this record

Enhanced descriptions from Syndetics:

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind , Jeff Johnson, author of the best selling GUI Bloopers , provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Includes bibliographical references and index.

"Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended. Read daily until finished. Caution: The mixture is addictive." -- Don Norman, Nielsen Norman group, Author of Design of Future Things. "[This book] is a primer to understand the why of the larger human action principles at work-a sort of cognitive science for designers in a hurry. Above all, this is a book of profound insight into the human mind for practical people who want to get something done." -- Stuart Card, Senior Research Fellow and the manager of the User Interface Research group at the Palo Alto Research Centerfrom the foreword "If you want to know why design rules work, Jeff Johnson provides fresh insight into the psychological rational for user-interface design rules that pervade discussions in the world of software product and service development." -- Aaron Marcus, President, Aaron Marcus and Associates, Inc. Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them. * Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project. * Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Apr. 28, 2010). Access may be restricted to users at subscribing institutions.

Table of contents provided by Syndetics

Acknowledgments
Foreword
Introduction
Chapter 1 We Perceive What We Expect
Chapter 2 Our Vision is Optimized to See Structure
Chapter 3 We Seek and Use Visual Structure
Chapter 4 Reading is Unnatural
Chapter 5 Our Color Vision is Limited
Chapter 6 Our Peripheral Vision is Poor
Chapter 7 Our Attention is Limited; Our Memory is Imperfect
Chapter 8 Limits on Attention, Shape, Thought and Action
Chapter 9 Recognition are Easy; Recall is Hard
Chapter 10 Learning from Experience and Performing Learned Actions are Easy; Problem Solving and Calculation are Hard
Chapter 11 Many Factors Affect Learning
Chapter 12 We Have Time Requirements
Epilogue
Appendix
Bibliography
Index

Author notes provided by Syndetics

Jeff Johnson is an Assistant Professor of Computer Science at the University of San Francisco. He is also a principal at Wiser Usability, a consultancy focused on elder usability. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked as a UI designer, implementer, manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard, and Sun. He has taught at Stanford, Mills, and the University of Canterbury. He is a member of the ACM SIGCHI Academy and a recipient of SIGCHI's Lifetime Achievement in Practice Award. He has authored articles on a variety of topics in HCI, as well as the books GUI Bloopers (1st and 2nd eds.), Web Bloopers, Designing with the Mind in Mind (1st and 2nd eds.), Conceptual Models: Core to Good Design (with Austin Henderson), and Designing User Interfaces for an Aging Population (with Kate Finn).