Corporate identity in context: a case study of IKEA. [Extended Essay]. Georgia Sinnott
Material type: TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016Description: 28p. : ill (some col) . ; 30cmSubject(s): DDC classification:- Thesis Graphics 07/16
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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2 Hour Loan | LSAD Library Theses Collection | Thesis Graphics 07/16 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100583583 |
Thesis submitted for B.A. in Visual Communications 2016
Includes bibliographical references
IKEA s corporate identity is the product of skilful management. It incorporates features of those who deal with IKEA, internally and externally. This final year project investigates three factors IKEA employ in the construction of its corporate image: IKEA s Swedish Values; IKEA and Non-Governmental Organisations; and IKEA People