Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.
Material type: TextPublication details: New York ; Scribner, 2004.Description: ix, 275 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780684870564 (pbk.) :
- Commercialized child and the new consumer culture
- 305.23 SCH 22
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | LSAD Library Main Collection | 305.23 SCH (Browse shelf(Opens below)) | Available | 39002100678326 |
Enhanced descriptions from Syndetics:
Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Formerly CIP. Uk
Includes bibliographical references (p. 247-258) and index.
Table of contents provided by Syndetics
- Tables and Figures (p. xii)
- Author's Note (p. 1)
- Acknowledgments (p. 5)
- 1 Introduction (p. 9)
- 2 The Changing World of Children's Consumption (p. 19)
- 3 From Tony the Tiger to Slime Time Live: The Content of Commercial Messages (p. 39)
- 4 The Virus Unleashed: Ads Infiltrate Everyday Life (p. 69)
- 5 Captive Audiences: The Commercialization of Public Schools (p. 85)
- 6 Dissecting the Child Consumer: The New Intrusive Research (p. 99)
- 7 Habit Formation: Selling Kids on Junk Food, Drugs, and Violence (p. 119)
- 8 How Consumer Culture Undermines Children's Well-Being (p. 141)
- 9 Empowered or Seduced? The Debate About Advertising and Marketing to Kids (p. 177)
- 10 Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys (p. 189)
- Afterword (p. 213)
- Appendix A Data Appendix (p. 223)
- Appendix B Organizations (p. 225)
- Appendix C Commercial Alert's Parents' Bill of Rights (p. 227)
- Notes (p. 231)
- References (p. 257)
- Index (p. 271)
- Reading Group Guide (p. 288)