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The transformer : principles of making isotype charts / Marie Neurath & Robin Kinross.

By: Contributor(s): Material type: TextTextPublication details: London : Hyphen, 2009.Description: 126 p. : col. ill., maps ; 21 cmISBN:
  • 9780907259404 (pbk.)
  • 0907259405 (pbk.)
Subject(s): DDC classification:
  • 741.6 NEU
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 741.6 NEU (Browse shelf(Opens below)) 1 Available 39002100415505

Enhanced descriptions from Syndetics:

Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design.The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath,The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.

Includes bibliographical references (p. 121-122) and index.

Author notes provided by Syndetics

Robin Kinross is a typographer and editor in London.

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