Media convergence / Tim Dwyer.

By:

Dwyer, Tim

Material type: Text

TextSeries: Issues in cultural and media studiesPublication details: Maidenhead ; New York : McGraw Hill/Open University Press, 2010.Description: xvi, 200 p. : ill. ; 25 cmISBN:

9780335228737 (pbk.)
0335228739 (pbk.)
9780335228720 (cased)
0335228720 (cased)

Subject(s):

Mass media

Contents:

Introduction -- Interpreting media convergence -- Traditional media moves online -- Media ownership and the nation-state -- Audiences of neoliberal imaginaries -- Living at the network edge -- Conclusion.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Thurles Library Main Collection	302.23 DWY (Browse shelf(Opens below))	1	Available		R19431WKRC
Standard Loan	Thurles Library Main Collection	302.23 DWY (Browse shelf(Opens below))	1	Available		R19435JKRC

Enhanced descriptions from Syndetics:

" With Media Convergence, Tim Dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption.

The book displays considerable attention to institutional detail and comparative analysis, and is well designed to provide a road map of current and future trends for policy makers and media activists, as well as students and future workers in the convergent media space."
Professor Terry Flew, Creative Industries Faculty, Queensland University of Technology, Australia

How will people access digital media content in the future? What combination of TV, computer or mobile device will be employed? Which kinds of content will become commonplace? Rapid changes in technology and the media industries have led to new modes of distributing and consuming information and entertainment across platforms and devices. It is now possible for newspapers to deliver breaking news by email alerts or RSS feeds, and for audiovisual content to be read, listened to or watched at a convenient time, often while on the move.

This process of 'media convergence', in which new technologies are accommodated by existing media industries, has broader implications for ownership, media practices and regulation. Dwyer critically analyses the political, economic, cultural, social, and technological factors that are shaping these changing media practices.

There are examples of media convergence in everyday life throughout, including IPTV, VoIP and Broadband networks. The impacts of major traditional media players moving into the online space is illustrated using case studies such as the acquisition of the social networking site MySpace by News Corporation, and copyright issues on Google's YouTube.

This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation.

Includes bibliographical references (p. [178]-192) and index.

Table of contents provided by Syndetics

Series Editor's Foreword (p. xiii)
Acknowledgements (p. xv)
Introduction (p. 1)
Studying media convergence (p. 5)
Mediatizing convergence and cultural change (p. 6)
Industrial convergence (p. 9)
Technological convergence (p. 12)
Regulatory convergence (p. 14)
Industry consolidation, media convergence, democracy (p. 16)
Web 2.0 and network convergence (p. 17)
The Internet, advertising and search businesses (p. 18)
Conclusion (p. 20)
Further reading (p. 22)
1 Interpreting Media Convergence (p. 24)
Introduction (p. 24)
Production, distribution, consumption (p. 26)
Convergence and market freedom (p. 27)
Co-evolution of old and new media (p. 30)
Internetization and mediatization (p. 32)
Video and the new 'distribute-it-yourself' ethos (p. 34)
After 'Web 2.0' (p. 37)
The network society and network intensification/extensification (p. 40)
Mobilities (p. 42)
Conclusion (p. 45)
Further reading (p. 46)
2 Traditional Media Moves Online (p. 47)
Introduction (p. 47)
Next year's model (p. 48)
Shifting advertising practices (p. 52)
Acquiring online assets (p. 54)
New media deals and 'taking it private' (p. 60)
Online news and diversity (p. 65)
Conclusion (p. 67)
Further reading (p. 68)
3 Media Ownership and the Nation-State (p. 69)
Introduction (p. 69)
Rationales of pluralism and diversity (p. 70)
Public interest discourses and citizenship (p. 73)
International developments (p. 79)
Nation-states compared (p. 111)
Conclusion (p. 115)
Further reading (p. 116)
4 Audiences of Neoliberal Imaginaries (p. 118)
Introduction (p. 118)
Networked individualism (p. 120)
Propaganda revisited (p. 125)
Multichannelism, 'the long tail', interactivity (p. 128)
Voices in neoliberal media markets (p. 129)
User content and 'audiencing' (p. 131)
Conclusion (p. 132)
Further reading (p. 133)
5 Living at the Network Edge (p. 134)
Introduction (p. 134)
Accounting for broadband (p. 137)
Rethinking USOs for broadband networks (p. 138)
Broadband convergence (p. 147)
Net neutrality (p. 151)
Digital delays (p. 153)
Conclusion (p. 156)
Further reading (p. 156)
6 Conclusion (p. 158)
Information infrastructures, diversity, scale (p. 161)
New welfarist models of media communications policy (p. 165)
Informationalism and democracy (p. 167)
The view from here (p. 169)
Further reading (p. 171)
Glossary of Key Terms (p. 172)
References (p. 178)
Index (p. 193)

Author notes provided by Syndetics

Tim Dwyer lectures at Sydney University, Australia, and is the Postgraduate Research Coordinator in the Department of Media and Communications.